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Information
integrity begins with Listening

We bring technology and evidence-based research to inform programme, policy and reputation decisions.

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What we do
Climate

Evidence that moves climate policy and behaviors forward.

Global Health

Better connect communities and health services.

Information Integrity

Rebuilding trust between institutions and people.

AI

Tailored AI and automated systems with embedded human supervision

Organisations that trust us

UNICEF World Health Organization Food and Agriculture Organization of the United Nations (FAO) The Pacific Community (SPC) WHO Foundation The World Bank Devex African Development Bank (AfDB) UNESCO

Who we are

Research for Purpose works where information, misinformation and AI shape what people believe and what institutions can achieve. 

We listen to people’s concerns and track signals before they become narratives that erode public trust. We are researchers, engineers, communicators and field practitioners who bring technology and evidence-based research together to protect information integrity. 

Because trust decides whether a disease is prevented, a weather warning is acted on, or a new gender policy is supported.

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Our service areas

Four practices, one community of experts to help institutions become better listeners

01

Social listening & information integrity

Understanding the world begins with listening, analyzing and connecting with purpose. We combine online social listening, community feedback, surveys and qualitative research, and we design each study around a decision that needs to be made.

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02

Strategic communication advocacy

We turn research and audience insights into communication and advocacy strategies that help organizations launch effective campaigns, advance policy goals and respond when trust or reputation is under pressure.

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03

Research evaluation & training

We examine how information, misinformation, and AI shape decisions and trust, and evaluate the impact of policies and campaigns.
Our experts also train teams to stay ahead of the curve.

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04

AI integration & automation

We build AI into your workflow, with the human checks and accuracy measures that make the output safe to act on. Our automated systems are already deployed for UNICEF and other international organizations.

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AI at the service of our expertise

Technology built by and for experts.

From listening and misinformation detection to analysis and content production, we build proprietary AI solutions. They are already running at UNICEF, the WHO Foundation and the Pacific Community (SPC).

We start from human led expertise to design solutions matching the workflow of institutions. 

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Our main question was not whether AI could accelerate the analysis, but whether it could meet our quality standards. Research for Purpose developed a solution that automates the analysis of open-ended survey responses while maintaining those standards through built-in human quality control. This approach can save weeks of effort, allowing us to focus on interpreting insights rather than generating them.

World Bank - Jose De Buerba, External and Corporate Relations

With Research for Purpose we brought community feedback and online listening together in one place. For the topics we track, it surfaces what people are asking and what is circulating sooner than our previous process did, and it tells us where to look more closely. On some analyses, two weeks of work came back in a day.

UNICEF - Juan Arguello, Head of Digital Engagement SBC

We worked with Research for Purpose to automate the analysis of media and social media coverage with the full power of AI. It now informs not only our communications efforts but also our campaigns planning and fundraising strategy. Our team now spends more time interpreting the findings rather than categorizing data, and using that time to shape our next campaigns and milestones.

WHO Foundation - Juan Carlos Garay, Head of Advancement Communications

Working with Research for Purpose has helped us cultivate a better vision of our communication activities and enhance their quality and impact, making animal health topics become increasingly relevant to all.

World Organisation for Animal Health - Paula Pinet, Digital Communication

Our Executive Secretary described this as one of the most productive two day Retreats he has experienced throughout his career and this was - in large part – a consequence of the thoughtful preliminary research, planning, design and excellent facilitation skills of the Research for Purpose. All of us had our share of retreats and it is rare to have people so gifted at making people engage without steering them in any pre-determined or desired direction.

UNESCO - Ksenia Yvinec, IOC

We are very pleased to have had Research for Purpose deliver training in AAP/PSEA for the UNICEF Refugee Response Office in Poland. It was a critical step towards strengthening UNICEF’s IPs' ability to engage with refugees and ensure that their voices are heard, needs are met, and feedback loops are closed in a systematic and meaningful way.

UNICEF - Kasia Kukula, UNICEF Refugee Response Office in Poland, SBC Chief

Remy has helped our team refresh our look, promoting our work and being able to upgrade our image internally and externally through an ambitious and captivating communication and change management plan. Remy proved to have a good understanding of humanitarian work, the challenges that analytical functions face in the sector and how to best promote evidence-based decision-making inside an organization. The plan he worked on became a key component of our new Analysis & Evidence Strategy, and it will keep guiding the way we interact with stakeholders inside and outside our organization.

ICRC - Filippo Minozzi, Analysis & Evidence Lead