As the world prepares for the 30th Conference of the Parties (COP30) of the UN Framework Convention on Climate Change, to be hosted by Brazil in November 2025, the COP30 President-Designate Ambassador André Corrêa do Lago issued a compelling and visionary letter emphasizing the need for urgent collective action against climate change, particularly through climate communications.
Appointed by the Brazilian President Luiz Inácio Lula da Silva, and a seasoned diplomat and climate negotiator, Ambassador Corrêa do Lago underscored that COP30 is not just another summit—it marks 20 years since the Kyoto Protocol and 10 years since the Paris Agreement. COP30 will moreover uniquely take place in Brazil’s Amazon region, a critical ecosystem now at risk of reaching an irreversible tipping point, highlighting the immediacy of the climate crisis and the essential role of global cooperation.
Ambassador Corrêa do Lago stressed that climate action today faces significant hurdles, notably misinformation, division, and inertia. To overcome these, he calls for the international community to join in a global “mutirão,” a term derived from Brazilian indigenous cultures representing collective effort and collaboration for shared goals.
At Research for Purpose, we recognize and strongly support Ambassador Corrêa do Lago’s message that communication plays a crucial role in driving this necessary global cooperation. Clear, accurate messaging is essential to counter misinformation, build trust, and encourage collaborative climate action. Strategic communications, empowered by artificial intelligence (AI), offer practical solutions for this global challenge.
Contact us to discover our comprehensive offering to empower organizations to advance impactful climate advocacy through data-driven insights, strategic positioning, and targeted engagement.
Why Strategic Communications Matters More Than Ever
Climate misinformation poses significant threats, distorting public understanding and obstructing policy actions. Effective strategic communications, highlighted by the COP30 Presidency, can dispel confusion and stimulate public participation by clearly translating scientific data into relatable stories.
Storytelling empowers communities by making abstract climate concepts tangible and emotionally engaging, fostering genuine behavioral changes toward sustainability.
AI for Climate: A Strategic Tool by Research for Purpose
Research for Purpose developed AI for Climate, an AI-powered platform specifically designed to support climate communicators and policymakers. It rapidly analyzes vast data from online conversations and offline sources to detect misinformation, capture real-time community concerns, and inform strategic, evidence-based responses.
By blending machine intelligence with human insights, AI for Climate categorizes complex climate data into clear visual insights. This allows quick strategy adjustments and proactive management of emerging narratives and misinformation.
Real-Time Responses to Climate Misinformation
Brazil’s COP30 Presidency has emphasized the importance of developing immediate response capabilities to misinformation, a core strength of our AI for Climate platform. Through continuous analysis of digital media, the platform detects misleading narratives instantly. The integrated “Insights Assistant” provides immediate alerts and detailed guidance, allowing communicators to rapidly address misinformation with precise, accurate information.
Connecting Communities and Decision-Makers
Inclusive engagement is essential to successful climate responses.
AI for Climate bridges gaps between decision-makers and communities by offering precise, real-time insights into community-specific concerns and narratives. This targeted understanding allows for more effective, culturally appropriate communication.
Human-AI Collaboration for Impactful Communications
AI for Climate combines automated data categorization with human expertise, providing rapid yet highly accurate insights. This approach ensures responses are contextually relevant and resonate deeply, significantly enhancing the effectiveness of strategic communications in driving meaningful action.
Directly Supporting COP30 Priorities: Evidence-driven Climate Communications
AI for Climate aligns with several COP30 objectives of the Brazilian COP30 Presidency as highlighted by Ambassador Corrêa do Lago’s open letter:
- Real-time community insights: Immediate identification of emerging issues allows swift, targeted communications.
- Combatting misinformation: Rapid detection and response capabilities help maintain public trust and engagement.
- Inclusive engagement: Insights into local and regional concerns facilitate precise, culturally sensitive messaging.
Inspiring Change Through Strategic Storytelling
Effective climate communication goes beyond fact-checking—it involves crafting stories that inspire real-world change. The AI for Climate platform empowers communicators by identifying resonant narratives, enabling the development of stories that genuinely inspire communities to act.
Join Our Global Multirão: Discover how Research for Purpose can empower your climate communications
COP30 presents an unparalleled opportunity to galvanize international climate action. Research for Purpose is committed to supporting, through AI-driven strategic communications, what the COP30 President called a global “mutirão”, this global all hands on deck last-ditch attempt to keep the climate crisis from getting beyond repair.
Blending the power of AI with the best climate communications know-how, our comprehensive offering is specifically designed to empower communicators, policymakers, and organizations in combating misinformation, understanding community needs, and fostering meaningful behavior change.
Would you like to explore how strategic communications and our AI tools can enhance your organization’s climate positioning or communications strategy?
Contact us to set up a conversation!
Cover image: Unsplash / Rodrigo Kugnharski