Remy Smida worked with a leading professional consultancy that aimed to become a credible voice in the area of Artificial Intelligence and Ethics. After conducting a mapping and analysis of influential people shaping the debate around these issues, Remy organized in-depth interviews with artificial intelligence experts. We then produced a White Paper around the ethical challenges and future of Artificial Intelligence that reflected insights provided by interviewees, enabling our client to position itself as a credible thought-leader in Artificial Intelligence and Engagement and long-term relationship with industrial expert and build long-term relationships with Artificial Intelligence experts. This thought-leadership exercise led our client to better understand challenges and opportunities of the AI space to build messages and develop further engagement programs.