Research for Purpose has helped a major international organization track and respond to rumors linked to COVID-19 measures and vaccination campaigns across South Asia.

Using our proprietary digital analytics set-up, community feedback channels from our client and renown external resources, we centralized and analyzed the spread of rumors and misinformation across 8 South Asian countries on a weekly basis.
After prioritizing the most critical rumors and misinformation based on our risk communications framework, we proposed responses and shared the most up-to-date resources from credible sources to inform actions from our client.
Lastly, we built an alert system to detect emerging rumors related to vaccination.