From the emergence of the COVID-19 pandemic, Research for Purpose has assisted UNICEF staff worldwide monitor, on a weekly basis, the most important news and social media coverage on COVID-19, vaccination and other emergencies.
Research for Purpose reported on trending stories emerging from the media and social media channels, analyzed the performance of content from UNICEF and other international organizations.
We provided live dashboards accessible to staff, enabling them to track relevant online trends relevant to their team.
As importantly, we set up an alert system that detected emerging online conversations relevant to UNICEF. This helped teams anticipate and prepare responses in a timely manner.
Lastly, we provided suggestions on how to communicate during the pandemic based on insights and evidence.