Remy Smida helped inform the response of C-Suite executives at a social media giant over the fake news debate prior, during and after the 2016 U.S. elections. After identifying influential voices shaping the debate on fake news, Remy and his colleagues measured and mapped arguments on the fake news debate as well as interactions between influencers. This research helped our client identify the severity of the fake news debate early on, understand the main arguments spreading online from various audiences, connect with influencers shaping the debate and make business decisions informed by evidence and insights.