Founder of Research for Purpose

Remy Smida

Skills & Expertise
  • Social Listening
  • Community Insights
  • Misinformation Detection
  • Evidence-based decision-making
  • A.I. prompt engineering

Remy Smida is a social listening expert and communications researcher. He has helped leading business and international organizations develop communication, policy and fundraising strategies based on evidence and insights. He is the founder of the consulting practice Research for Purpose.

In the past 10 years, his research has focused on:

  • Media and social media measurement
  • Reputation management based on insights
  • Detection and evaluation of misinformation, disinformation and hate speech (MDS)
  • Building communications strategies based on trends research and peer benchmarking
  • Integrating of A.I. into social listening systems
  • Creating more engaging content based on insights
  • Understanding and engaging with emerging audiences and influencers
  • Developing thought-leadership research
  • Setting up digital communications toolkits tailored to the needs and resources of his clients.

Remy Smida has a proven experience managing global communications and insight projects for some of the world’s leading organizations including UNICEF, ICRC, the WHO, The European Union, Bill & Melinda Gates Foundation, Facebook, Henkel and Accenture, amongst others. He is an alumnus from the London School of Economics and global communications consultancies Brunswick Group, W2O Group and Kekst CNC.