Lead expert

Thuy-My Vu

Skills & Expertise
  • Crisis Management
  • Disinformation
  • Legal expertise
  • E-Reputation
  • Media analysis
  • Policy analysis
  • Corporate Social Responsibility

Thuy-My is an expert in crisis communication with a background in law, specialising in sensitive communications under judicial pressure. She began her career as a legal journalist and soon moved into high-stakes communication roles in the private sector, working with major French agencies. Over the years, she has advised lawyers, companies, and governments from various sectors such as defense, education, transport, and finance.

She is skilled in helping organisations address challenging social topics, including identity and religion related matters.

She supports CEOs and public figures in protecting their reputations, focusing on challenges like foreign interference and disinformation.