Our team develops insights, trainings and strategies for organizations moving towards evidence-based communications, humanitarian responses and policy-making.
OUR SERVICES
Research for Purpose delivers evidence-based solutions for communicators, policy influencers and humanitarians, with a special focus on the United Nations and International and Non-Governmental Organizations (INGOs). Our expertise lies in:
- Digital and social data processing and insights
- Media monitoring and insights
- Quantitative and qualitative Opinion Research
- Reputation and Campaign Measurement
- Detection and analysis of Misinformation, Disinformation and Hate Speech (MDH)
- Automation of media and social media analyses with A.I. (focus on sentiment, topic categorization, and MDH)
Our INSIGHT TOOLBOX
Our Insight toolbox alongside our experts provide insights and evidence into industry trends, reputation issues and crisis situations.
The automation detection and analysis of potentially harmful narratives (rumors, misinformation, disinformation, hate speech and stigmatization) is a core focus of Research for Purpose and A.I. for Purpose.
TRAINING COURSES
Research for Purpose offers tailored practical training sessions for individuals and teams aiming to:
A. Run social listening projects independently
B. Acquire the most advanced techniques and strategies to produce actionable insights
C. Select cost effective technologies to gather and analyze data
D. Gain the know-how to track and analyse key issues for your organization, brand reputation, the positioning of competitors, misleading and hateful content, and concerns expressed by communities before providing appropriate responses.
Social Listening Technology and Insights
Misinformation, Disinformation and Hate Speech (MDH)
Social Listening Technology and Insights
- Introduction to social listening
- Social listening framework
- Data gathering: tools, set-up, sampling, filtering and hands-on exercises relevant to your industry and brand
- Data analysis: practical exercise with recommended software
- Insights generation: brand reputation, audience insights, influencer engagement, emerging trends, issue perception, among others
- How to effectively report social listening insights
- Certificate of completion
Introduction to MDH and debunking strategies
- Framework, tools and hands-on exercises to develop and maintain a robust MDH management system
Guided exercises to find, evaluate and provide appropriate escalation and responses to misleading and hateful content
Live simulations to address emerging misinformation
Certificate of completion
- Introduction to artificial intelligence (AI)
- Use cases of AI in the field of digital communications
- Opportunities and risks of using AI in your industry
- Practical use of AI for your daily work tasks, activities and research
- Evaluation of AI as an assistant
- Scenarios and guided exercises on the use of AI in digital communications
- Best practices of the use of AI for your team
- Certificate of completion
meet our experts
“It’s our job and responsibility to protect people and the nature from the post-truth world. Team up with us and let’s make a difference!”
Remy Smida, Founder of Research for Purpose
Case studies
Our principles and values promote the highest standards of quality combined with people’s wellbeing.
Community feedback and complaints mechanisms
Community feedback and complaints mechanisms
